BUSINESS MODEL CANVAS

A business model canvas consists of two elements, the front end, and the back end. For this project, there are 5 elements at the front end and 4 elements at the back end.

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The customer segments can be divided into four parts demography, geography, psychography, and socioeconomic.

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Demography is the product available for UNIMAS students, lecturers, staff, and the public.

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Geography, the process of promoting and selling is in between the UNIMAS campus and the stocks supplied by a store in Selangor.

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Psychography is Social Media users/followers and also people who love to cherish moments by printing photos. Lastly, socioeconomic, this project includes all groups of income.

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Then for the value propositions, for example, fast delivery, attractive prices, the films’ quality, and the films’ availability.

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The channels that we used are at the university and college, and online sales are based on our social media like FB, IG, TikTok, etc.

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The customer relationships can be customer feedback, loyalty programs, and advertisement.

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The revenue streams can be earned from our photographer service, printing Instax film, and delivery fee.

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While at the back end, the key resources are Wi-Fi, smartphones to communicate with customers, and funding.

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The key activities may consist of faster service time, high film quality, and good attitude staff.

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The key partners could be the rental camera supplier, Instax film supplier, and classes that we used to interact with customers.

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Lastly, the cost structures include salaries, Instax film cost, the postage of materials, and partner commissions.