Online Marketing Activities :
FACEBOOK
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The AIDCA model (Attention, Interest, Desire, Action, and Clear Call-to-Action) is an advertising model that outlines the stages that a consumer goes through when making a purchasing decision. In this case, the advertisement is promoting a photography and printing service called Photo Phactory. The attention stage is captured by highlighting the company's use of high-quality INSTAX services, and the interest stage is established by mentioning the unbeatable prices and the option to buy in bulk to save even more money. The desire stage is created by emphasizing the guaranteed quality of the products and the convenience of delivery. The action stage is prompted by the clear call-to-action to contact the company via WhatsApp or visit their Facebook and Instagram pages for more information.
The purpose of the teaser is to generate interest and anticipation for a new and improved photography and printing service being offered by a company. The teaser uses techniques such as allusion to create excitement and a sense of exclusivity, and a sense of urgency by hinting that the launch date is approaching and encouraging the audience to keep an eye out. It also uses catchy phrase "Snap, crackle, POP!" to make the teaser memorable.
